In this article featured in Choice Magazine, we discussed some myths about Coaching. What is the difference with consulting? Why do coaches not provide advise? Is the ICF coaching framework restrictive to creativity?  What are acceptable practices? How do we work with clients who are not willing to go deeper in their explorations? Are all clients coachable? Is it true that coaches never should interrupt their clients? Clients are whole, resourceful, and complete, not need any fixing,  but do they always have all the answers?

There are many myths about coaching. Some coaches misinterpret ICF guidelines. Even though coaching is not about providing advise but about offering a reflective space to explore personal goals, believes, needs, emotions, fears, and challenges, some clients may expect some guidance. In particular,  working at corporations, many executives expect their coaches to share their own leadership ideas and experiences working with other successful peers in other companies or industries.

It is important to differentiate between providing advise, consulting and expecting clients to follow some specific paths from sharing best practices and expertise when is appropriate. ICF model emphasizes de importance of co-creating the coaching relationship and defining expectations for a collaborative and inspirational dialogue. The way the professionals shows up working with their clients make a difference in creating that trusting space for personal and professional growth.  To develop this quality relationship, coaches need to be attuned to the needs of the client and the systems they belong to.

choice_V15N3_issue feature Shattering the Myths Damian Goldvarg.pdf